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Writer's pictureAndré Giacometti

Yolande Treves, Co-founder of Monaco's Iconic Sass Café, Dies at 78 in Portugal

Yolande Treves, co-founder of the iconic Sass’ Café and a prominent figure in Monaco's social scene, has passed away at 78 in the Algarve, Portugal. Alongside her husband, Salvador, affectionately known as Sassa, Yolande was instrumental in launching the piano-bar restaurant in 1993, which quickly became a staple of Monaco's nightlife. The couple's commitment to the establishment was deeply intertwined with their relationship, fostering a venue that mirrored their passion and warmth. Their son, Samy, now manages the café and upholds the high standards set by his parents.

Before her venture into the nightlife business, Yolande was a well-known figure in the fashion industry, owning several boutiques including the popular Lady M on Boulevard d’Italie. Her entrepreneurial spirit was evident early on, and she played a crucial role in the financial support of Sass’ Café during its formative years. Despite the challenges of those early days, Yolande's boutiques helped keep the café afloat until it found its footing in the late 1990s. She eventually sold her boutiques in the 2000s to focus more on the café, showcasing her dedication to its success.

Yolande's presence at Sass’ Café was a fixture as much as the piano and bar itself. Known for her vibrant energy and attentiveness to guests, she continued to greet customers and ensure their satisfaction up until 2015 when she began to step back due to illness. Her legacy at Sass’ Café is marked by a blend of glamour, generosity, and a relentless drive for excellence, qualities that have cemented Sass’ Café as a legendary locale in Monaco's nightlife. As the community mourns her loss, her impact remains a lasting testament to her life's work.

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