Monaco's allure as a top-tier holiday destination continued to shine during the 2024 festive season, with a significant 46 percent surge in visitors to its Tourist Office information points over the previous year. The iconic Christmas market and Casino Square were among the key attractions that captivated both seasoned and new visitors. This period also marked a noticeable rise in Chinese tourists, complementing the traditional influx from neighboring France and Italy.
Hotel occupancy in the Principality reached a robust 44 percent average in December 2024, up from 36 percent the year before, even as room rates remained stable. This increase was predominantly led by business tourism in the early part of the month, although there was a slight dip in holiday traffic, mainly due to fewer Italian tourists compared to prior years. Despite this, the overall growth underscores Monaco's sustained appeal and adaptability in attracting global visitors.
As Monaco looks to the future, the Department of Tourism and Congresses (DTC) is strategically pivoting towards expanding its presence in Asian, Middle Eastern, and American markets. Key promotional efforts include high-visibility campaigns in Times Square and leveraging direct flights to nearby Nice. These initiatives are geared towards reinforcing Monaco's status as an attractive year-round destination for international travelers, ensuring ongoing growth and diversity in its tourist demographics.
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